Welcome & How Works - Digital Marketing Plan | OnFocus Academy

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How to Create a Digital Marketing Plan for My Website - Success Tracker

Introduction

Promo Video - Digital Marketing Plan (4:11)
Welcome & How Works - Digital Marketing Plan (3:28)

Digital Marketing Ecosystem

What is Digital Marketing - Digital Marketing Plan (12:52)
Consumer Behavior - Buyers Journey - Digital Marketing Plan (13:02)
The Buyer's Journey - Framework (PDF)
How to Attract Prospects - 6 Main Online Sources - Digital Marketing Plan (17:26)
Generating Traffic is not enough - Sales Funnel Stages - Digital Marketing Plan (6:08)

Set Performance Targets

Goal Setting - Digital Marketing Plan (7:23)
Website Funnel Analysis - Digital Marketing Plan (19:58)
Web Funnel Analysis Tool (Excel)

Create a Plan

Tactics For Each Funnel Stages - Digital Marketing Plan (8:08)
How to Optimize Your Funnel - Digital Marketing Plan (29:18)
Digital Marketing Plans by Stage (PDF)
Measure Sources & KPIs - Digital Marketing Plan (15:25)

Conclusions

Thank-You - Digital Marketing Plan (1:18)

Teach online with

Welcome & How Works - Digital Marketing Plan

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