Introduction
Digital Marketing Ecosystem
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What is Digital Marketing - Digital Marketing Plan (12:52)
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Consumer Behavior - Buyers Journey - Digital Marketing Plan (13:02)
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The Buyer's Journey - Framework (PDF)
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How to Attract Prospects - 6 Main Online Sources - Digital Marketing Plan (17:26)
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Generating Traffic is not enough - Sales Funnel Stages - Digital Marketing Plan (6:08)
Set Performance Targets
Create a Plan
Conclusions
